ABN Amro offers women a blank canvas at the Street Museum

Research by Women Inc. and ABN Amro, An untold story out 2022, it appears that the representation of women is still not in order in Dutch museums. This information was used in the creation of the campaign.

street museum for street art and graffiti in Amsterdam literally frees up space within its own collection for female street artists. As part of the exhibitionWomen in street art’ In the coming period, huge white canvases will be “filled” on site in the museum with works by leading female street artists. The first canvas was created by street art legend Lady Aiko (see here the making of, editor’s note), it’s at the end of March Nina Valkhoff the following. Also She Street art according to curator David Roos, “I have just confirmed and also have a long list of national and international street artists that I would like to add to the collection”.

New partnership

The paintings are at the heart of the campaign for ABN Amro’s new partnership with the Straat Museum. Improving the representation of women within – in this case – the Street Art Museum’s collection fits well with ABN Amro’s message: “Together we work for a world of equal opportunity. The campaign itself is used via social media, image advertisements and all channels owned by ABN Amro and Straat Museum. Bureau Hagens is responsible for the public relations campaign.

Larissa Clemens, Sr. Sponsor Manager Art and Culture ABN Amro: ‘Based on our goal “Banking for better for future generations”, we use sponsorship to improve society in the area of ​​sustainability and equal opportunities. accelerated bring further. The Straat Museum has therefore been added as a new partner within the Arts & Culture sponsorship portfolio, and I am proud that Straat has designed this bold campaign with LifeHunters and that our message – more work and visibility for women artists of street – is actually reflected in our own permanent collection is included.

“Do women also earn the same amount in the bank? Yes, gWe view equal opportunity, diversity and inclusiveness not just as a social duty, but as a necessity to remain relevant as a bank. ABN Amro wants to be an attractive bank and employer for everyone. Regardless of origin, religion, sexual preference, generation, race or gender. For example, we also set conditions for partners (sponsors) on this topic.

Part of the permanent collection

Bureau LifeHunters, finally, is responsible for the development of the concept and the resources. Creative director Mark van der Werff: ‘Like Larissa, I find the fact that the campaign is really part of the museum’s collection really special and daring. They are huge white canvases, the largest is 9 x 6 meters, as a visitor you cannot ignore the message. This shows the sincere involvement of the Straat Museum as ABN Amro in the subject.

The rebellious character of this campaign fits well with the Straat Museum, but I hope it will also be a source of inspiration for other museums or galleries.