“Culture is the forerunner of advertising”

This week has been Ewoudt Boonstracreative director of Higuita of which MakerStreet has just taken a stake, curator of Random Pic(k) Of The Day For A Week. For five days, he shared his inspiration on LinkedIn Nils Adrian And Adaptation (one contribution per day).

The Guide – ‘I devour culture’

Boonstra on his week: “One of the most beautiful emails I receive each week is The Guide from The Guardian. In these emails, Gwilym Mumford talks about culture: television, music, books, films, art and podcasts. I devour culture. I’m constantly on the lookout for delicious new (or old) snacks. Culture is the ancestor of advertising, so I want to be as close to it as possible.

That’s why I’m going to face Dutchman Gwilym Mumford this week. Random Pic(k) Of The Day is a unique selection of the best in culture according to yours truly: The Guide by Mr. Boonstra. Enjoy your food.’

Here are 5 entries:

1. Book: The Unfolding, AM Homes – “She does something magical with the connection between my eyes and her letters”

AM Homes is one of my favorite writers. She writes in a way that creates a chemical in my brain that does something magical with the connection between my eyes and her letters.

Holmes makes the everyday special, the sentences become fluid, inimitable visual.

His latest book, The courseshows in a very personal, disturbing and at the same time extremely comical way how power works in the hands of a dying species: the older generation of wealthy American Republicans.

The unique combination of words makes the text so visual that you should not obscure it when reading a translation, otherwise it will lose its power. So do me a favor and read his books in English.