Sikko Gerkema and the binding power of communities and corporate cultures

This week it was Sikko Gerkema, independent creative director and co-founder This is not an office, curator of Random Pic(k) Of The Day For A Week. For five days, he shared his inspiration on LinkedIn Nils Adrian And Adaptation (one contribution per day).

Gerkema on his week: “We should spend a lot more time with each other. The overworked emphasis on III does not bring the promised happiness, but makes us vulnerable and wavering. “Individualism is a form of overconfidence,” I recently read. I found it nice. I believe in organizations that take good care of their own employees and continue to nurture their organizational culture day in and day out. Then you automatically become extremely attractive to the outside world, just watch. That’s why 5 Days in a Row of stories revolves around the connecting power of corporate cultures and the value of communities.

And should we immediately add this target group of calculated words to the Museum of 20th Century Marketing? »

Here are 5 entries:

1. Tom Sachs – Many organizations focus on their core values. Reliable. Quality. yawn

‘Tom Sachs is a contemporary artist. He trained as an architect in London and returned to the United States, where he founded Tom Sachs Studio in New York in 1990. His work has been exhibited in all major museums: Guggenheim, MoMa, etc. You probably know him for his recent design of the general-purpose shoe for Nike, which earned him a lot of publicity. Become one now iconic ad redone with the dry headline: Boring.

But what I want to talk about now is his code of conduct: ten balls called. Ten agreements that everyone who works for him must respect. Internal Communication Rules (SENT DOES NOT MEAN RECEIVED – Sometimes what you say is not what is heard. What you hear is sometimes not what is said). Or about setting goals (KEEP A LIST – Your list is your past and your future. Carry it at all times. Prioritize: today, this week and eventually, you will die one day with items still on your list But for now, when you live, your list helps prioritize what can be done in your limited time).

Many organizations focus on their core values. Reliable. Quality. yawn. Cultivation rules are building blocks that really help you in practice, they provide guidance and structure. What do we find important? How do we treat each other? Together they form the identity of your community and transform a collection of loose individuals into a cohesive whole that is committed to the same goal.

Like Tom Sachs Studio’s motto: “It won’t fail because of me.”

I can recommend it to any agency or business: put these mandatory core values ​​to the bottom of the drawer and formulate your own unique, awesome, unforgettable Six, Ten or Twentysix Bullets with your team. Super fun to do and one of the best possible investments in your own organizational culture.

Are you stuck? Call me ; ) I would like to help you.

Oh yes, take a look at the wonderful video that Van Neistat (yup, brother of) did about Ten Bullets.’